Brand Strategy · Content · Analytics

AKSHATVAIDYA

Chaos whisperer.
Turning stories into scale since 2021.

View My Work Let's Talk →
4+ Years
200K Views
90+ Assets/sem
3.8 GPA
Akshat Vaidya
Akshat Vaidya Digital Marketer
Scroll
01. About Me

A full-stack digital marketer who operates across the entire brand lifecycle — from positioning and creative production through to campaign execution, analytics, and optimization.

With 4+ years across US and Indian markets, a consistent record of measurable growth, and an M.S. in Marketing Analytics in progress, the approach is equal parts strategic and executional.

Equally fluent in data-driven decision-making and high-output creative production — designing assets, writing copy, editing video, running paid media, and delivering performance dashboards without breaking stride.

Experienced across US and global markets with a strong foundation in premium audience engagement (HNI/UHNI) — fluent in the data, the creative, and the strategy that connects brands to the right people.

Core disciplines
Brand Strategy Content Production Campaign Analytics Paid Social HNI/UHNI Marketing Email Marketing SEO AI Workflows Influencer Strategy A/B Testing
02. Core Expertise

Where I create
real impact.

Creative Strategy
Brand & Content Strategy
End-to-end brand storytelling — from positioning and tone-of-voice development to multi-platform content calendars that move audiences through the funnel.
Campaign Analytics
Campaign Analytics & Optimization
GA4, Tableau, Power BI, A/B testing, ROI reporting. Every campaign has a story in the data — I find it, translate it, and act on it.
Paid & Organic Social Media
Paid & Organic Social Media
Meta Ads, LinkedIn Campaign Manager, Google Ads. Organic growth that compounds. Premium audience targeting for HNI/UHNI segments.
03. Featured Work

Selected
campaigns.

A cross-section of campaigns, brand systems, and strategic projects — from Chicago's transit corridors to viral branded content in Mumbai.

DePaul University SCPS

CTA Enrollment Campaign

Directed end-to-end production of transit advertisements deployed across Chicago Transit Authority routes — sole creative and strategic lead, reaching tens of thousands of daily commuters citywide.

90+ assets/semester
CTA Enrollment Campaign — DePaul bus card ad deployed on Chicago Transit Authority
Mehta Wealth

LinkedIn & Instagram Organic Growth

Scaled LinkedIn 1,400 → 2,000+ (+43%) and Instagram 600 → 945 (+58%) in 9 months — fully organic, targeting HNI and UHNI investor audiences with precision-crafted financial content.

+43% LinkedIn · +58% Instagram
Mehta Wealth — FPI data carousel content produced for HNI/UHNI investor audience
Monk Entertainment · Mumbai

BOHECO & Nykaa Man Content Strategy

Built trend-led, SEO-optimized content strategy for BOHECO hemp wellness brand driving ~30% engagement growth. Scripted the Nykaa Man branded reel that generated 200K+ views — sole creative lead on the 2023 summer campaign.

200K+ views · ~30% engagement lift
Live content · BOHECO Campaign
DePaul University SCPS

Community Dialogue Event Campaign

Designed and deployed full event marketing collateral for DePaul SCPS community dialogue series — flyers, social posts, and branded event assets reaching students and community members across Chicago.

Multi-channel event campaign
Community Dialogue — Building a Safer Chicago event flyer
DePaul University SCPS

Financial Planning Certificate Program

Built a scalable Canva template system for the Financial Planning Certificate Program info session series — ensuring brand consistency and enabling rapid production across multiple event cycles.

Recurring campaign system
Financial Planning Certificate Program info session flyer — DePaul SCPS
DePaul University SCPS

Tanzania Study Abroad Campaign

Architected and executed the Tanzania Study Abroad digital campaign through HubSpot — drove a 20% increase in program inquiries through targeted email sequences, landing page copy, and social amplification.

20% increase in program inquiries
Campaign video · Tanzania Study Abroad
4+
Years in the field
200K
Views on solo campaign
90+
Assets per semester
3.8
GPA · Dean's Merit Scholar
04. Experience

The roles that
built me.

DePaul University
School of Continuing & Professional Studies · Chicago, IL
Aug 2024 — Present
Digital Marketing Assistant
  • Leads creative output of 90+ branded assets per semester — CTA transit ads, social, email & print — sole designer, writer, and strategist for a university-scale audience
  • Delivered 28% engagement lift through platform-specific content strategy targeting adult learners across Instagram, Facebook & LinkedIn
  • Drove 20% increase in program inquiries after architecting and executing HubSpot email migration and Tanzania Study Abroad digital campaign
  • Spearheaded Blue Demon Challenge '25 & '26 fundraising campaigns — 70+ donations through CTA-optimized storytelling
Mehta Wealth
Remote · Wealth Management Firm
Nov 2023 — Jul 2024
Social Media Strategist
  • Scaled LinkedIn 1,400 → 2,000+ (+43%) and Instagram 600 → 945 (+58%) in 9 months — fully organic, targeting HNI and UHNI investor audiences
  • Engineered 35% engagement lift and 22% CTR improvement through systematic A/B testing of formats, captions, and CTAs
  • Owned monthly ROI performance reporting using Google Analytics and native platform insights
Monk Entertainment
Mumbai · 146K-follower Verified Media Company
Jan 2023 — Jun 2023
Content Strategist
  • Conceived and scripted Nykaa Man branded reel that generated 200K+ views — sole creative lead on the brand's 2023 summer campaign
  • Built trend-led, SEO-optimized content strategy for BOHECO hemp wellness brand, driving ~30% engagement growth
Gemius Design Studio
Surat, India
Jul 2022 — Nov 2022
Brand Copywriter
  • Led copy and campaign strategy for Black Bunny gaming zone launch — coordinated 15–20 influencers, produced 12 launch assets, drove 200–300+ event attendees
  • Managed brand voice across 4–5 simultaneous accounts — ad copy, web, social, scripts, billboards — contributing to 10% SEO lift and 18% engagement spike
05. Skills & Tools

The full
toolkit.

Strategy
Brand & Content
Brand positioning · Content strategy · SEO · A/B testing · Audience segmentation · Email marketing · Influencer marketing · Campaign management
Analytics
Data & Reporting
Google Analytics 4 · Tableau · Power BI · Looker Studio · SQL · Excel (Advanced) · SPSS · ANOVA · Regression · Cluster & Conjoint Analysis
Creative
Design & Production
Canva (Expert) · Adobe Photoshop · Adobe Premiere Pro · Affinity Designer/Publisher · Video editing · Motion graphics
Platforms
Paid & Organic Media
Meta Ads Manager · Google Ads · LinkedIn Campaign Manager · HubSpot · Mailchimp · Content scheduling tools · HNI/UHNI targeting
Emerging Tech
AI-Augmented Workflows
Midjourney · DALL-E · CapCut AI · Pika · Perplexity · ChatGPT · Claude · AI-assisted copy & creative production at scale
Certifications
Industry Credentials
Semrush — Content Marketing · Semrush — SEO Fundamentals · Semrush — Social Media Marketing · Stukent Digital SIMternship
06. Education

Where the
thinking sharpened.

2024 — 2026 (Expected)
M.S. in Marketing Analytics
DePaul University · Chicago
GPA 3.8 · Dean's Merit Scholar ($6,000)
Digital Business Strategy · Consumer Neuroscience · Neuromarketing
2019 — 2022
B.B.A. in Media & Communication
Whistling Woods International · Mumbai
Foundation in brand communication, media strategy, and creative production — building the instincts that now run on data.
07. Get in Touch

Open to new
opportunities & collaborations.

Location Chicago, IL
Phone +1 (312) 394-9690
Email [email protected]
LinkedIn linkedin.com/in/akshatpvaidya